Polaris Joins International Female Ride Day Movement to Celebrate and Empower More Women Through Power sports
Polaris Joins the International Female Ride Day® MovemenT
* Press Release Polaris, Minneapolis, MN
About International Female Ride Day®
International Female Ride Day® (IFRD) is a globally synchronized ride day for women motorcycle riders. Now referred to as a “movement” by its participants, its action of “Just Ride!” asks women to be on their motorcycles, scooters or trike’s on the first Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road and race instructor – with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission is to that of building awareness of female motorcyclists across all cultures while simultaneously encouraging other women to take up the sport. The event is managed under the MOTORESS® canopy.
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